Maditai is committed to transparency, privacy, and the security of its customers' data throughout the entire interaction process with our website. To help you better understand what information we collect and how we use, store or delete it, we detail our Privacy Policy below.
Customer registration data is not shared with third parties, except when necessary for delivery, billing, or participation in promotions requested by the customer. Your personal data is essential for ensuring your order is delivered safely to your address within the stated delivery time.
What do we use your personal data for?
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To deliver the purchased products or services;
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To keep you informed about your order status;
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To coordinate deliveries or services with partners;
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To process exchanges;
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To send communications about services and enhance your experience, making Maditai more relevant in your daily life.
Customer Rights
The General Data Protection Law (LGPD) grants customers the right to formally request, at any time, information about how Maditai processes their data.
To ensure full understanding of this Privacy Policy, it’s important to clarify key terms:
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Customer: any individual purchasing products or services via physical stores, website, or app;
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Personal data: any information that identifies a person or, when combined with other data, can identify or contact them;
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Data processing: collecting, producing, receiving, classifying, using, accessing, reproducing, transmitting, storing, deleting, evaluating, sharing, or extracting personal data;
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Data subject: any individual whose data is processed by Maditai;
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Purpose: the objective of processing personal data;
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Necessity: processing should be limited to the minimum data necessary;
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Consent: clear and informed authorisation given by the data subject, which can be revoked at any time without affecting prior processing.
1 – Who does this policy apply to?
This policy applies to all Maditai customers, including website, app, and physical store users, whose personal data is processed by us.
2 – What personal information do we collect and use?
Maditai collects and stores information provided by you in various ways: when issuing invoices, exchanging products, creating accounts, placing orders, joining giveaways, contacting customer service, or participating in surveys or promotions.
Collected data may include: full name, email, ID, date of birth, gender, address, phone number, and credit card number.
Automatically collected information:
We collect and store data when you interact with us — for example, through cookies when your browser accesses our site or you click on ads and marketing content.
Mobile device data:
If you access our site via a mobile device, we may receive data about your device and location, used to offer personalised content such as ads or results. Most devices allow location services to be turned off.
Data from other sources:
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Public databases (e.g., demographic info);
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Credit agencies (e.g., credit reports);
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Data providers (e.g., advertising profiles and interests).
3 – Why do we request your personal data?
Data is essential to:
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Deliver products or services;
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Optimise your interaction with us;
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Ensure website and data security;
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Inform customers about offers and services;
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Fulfil legal obligations;
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Support internal administration and analytics.
Providing data allows us to:
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Process orders, exchanges, and returns;
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Send order status updates and customer service communications;
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Coordinate delivery and availability of services;
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Offer a personalised shopping experience;
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Conduct market research and targeted advertising;
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Detect and prevent fraudulent activity or breaches of our Code of Conduct;
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Improve our products, website, and services.
Maditai uses different legal bases depending on the purpose of the data processing. Retention periods also vary depending on legal requirements and use cases.
3.1 – Marketing Services
Marketing services are offered via free communications (email, SMS, WhatsApp) about offers and products related to your profile and purchases. You can opt out at any time via "My Account."
4 – Who do we share your data with?
Your data is only shared when necessary for:
(i) providing our services with partner companies;
(ii) legal protection in disputes;
(iii) court or regulatory orders;
(iv) payment processors or cloud service providers.
5 – International data transfers
As the internet is a global environment, some services may involve transferring your data abroad. These transfers follow LGPD and international data protection standards. We implement security measures and contractual safeguards with providers.
By using our website, app, or services, you agree to the processing of your information, including international transfers, where necessary. We handle your data securely and in accordance with this Privacy Policy.
6 – How long do we store your information?
We store your information in line with the legal timeframes outlined in Brazilian law.
7 – What are your rights as a data subject?
As per LGPD, you have the right to formally request the following:
I – confirmation of data processing;
II – access to your data;
III – correction of incomplete, inaccurate, or outdated data;
IV – anonymisation, blocking or deletion of unnecessary or unlawfully processed data;
V – data portability;
VI – deletion of data processed with your consent;
VII – information about public and private data-sharing entities;
VIII – the option to refuse consent and be informed of consequences;
IX – withdrawal of consent.
8 – How can you exercise your rights?
You can update your preferences or unsubscribe from notifications via "My Account" or by contacting us at our support email. You may also unsubscribe via the link in any marketing email.
9 – Can children shop at Maditai?
Maditai sells children's products, but purchases must be made by adults. Customers under 18 must have a parent or guardian make the purchase.
10 – Cookies and similar technologies
Cookies are small files stored on your device when you browse our website. We use cookies, pixels, and similar tech to:
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Recognise your browser or device;
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Save preferences;
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Track your cart;
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Prevent fraud and improve security;
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Tailor ads and analyse website use.
If you block cookies, some functions (like checkout) may not work.
Check your browser’s Help section to manage cookie settings.
11 – How do we keep your data secure?
Maditai uses the best security protocols to protect your personal data.
Never share your login details with anyone. If using a public computer, always log out of your account. We never ask for personal info via phone, WhatsApp, SMS, or email — if you receive such a request, it may be a scam.
12 – Changes to this policy
If our Privacy Policy is updated, you’ll be notified by email.
13 – How to contact our Data Protection Officer
Our Data Protection Officer is the person appointed by Maditai to communicate with you and the national data authority (ANPD). For questions, please email us.
14 – Jurisdiction and applicable law
This policy is governed by the laws of the Federative Republic of Brazil, especially Law No. 13.709/18 (LGPD).
Still have questions? We’re here to help — feel free to contact us!
🕒 24/7 support – we usually respond within a few hours
Email: maaditai@gmail.com